About us

Rooted in faith. Crafted with intention. Created for beauty professionals.

PURIFEYED was born from a dream, a deep love for the beauty industry, and most importantly, faith in the One who gave us the vision to create something better.

For over 10 years, we have worked within the beauty industry, experiencing firsthand the evolution of professional products and the needs of artists behind the chair. We knew there had to be a better way—so we began creating it.

PURIFEYED came to life after trying countless brow lamination and Korean lash lift systems on the market and finding ourselves continually disappointed. Harsh formulas, overpowering odors, products that oxidized too quickly, and packaging that compromised the integrity of the solution were all too common.

We didn't want to simply create another product. We wanted to create a standard.

Every detail of PURIFEYED was thoughtfully considered, from our gentle cysteamine-based formulas to our nourishing ingredients and intentional packaging. Our systems are formulated to be gentle across skin types, including sensitive skin, while incorporating hydrating peptides, keratin, and carefully selected botanical extracts to help support the health and appearance of the lashes and brows.

Even our packaging was created with purpose. Our airless pump systems help protect the integrity and freshness of the product for longer, while providing a cleaner, more controlled application for the professional.

Our botanical extracts also help create a more comfortable experience by softening the natural odor associated with professional lifting solutions—for both the client and the artist.

But PURIFEYED is more than what is inside the bottle.

PURIFEYED was made by professionals, for professionals.

We understand the long days behind the chair, the trust clients place in your hands, and the importance of having products you can confidently reach for every time. We created PURIFEYED with the artist in mind—from performance and formulation to functionality and experience.

And above everything, we believe that what is built with purpose should be built with intention.

This brand is a reflection of prayer, perseverance, creativity, and faith. We believe God places certain dreams in our hearts for a reason, and PURIFEYED is one of those dreams we chose to nurture.

Our hope is that every bottle serves as a reminder that quality matters, intention matters, and the hands creating beauty deserve products created with the same care.

Welcome to PURIFEYED.

Rooted in faith. Refined through experience. Made with purpose.